Tuesday, December 31, 2019

The Catcher in the Rye by J.D. Salinger - 667 Words

In a J.D Salinger novel, The Catcher in the rye interprets the adolescent world full of patience and misery. Holden Caulfield, hardly being the complete opposite of a typical protagonist. Instead, being the archetype of an anti-hero facing adolescent over anxiety. He is a teenager forced to grow up in a time of turmoil with severe emotional handicaps placed upon him by family, friends and life in general. Caulfield sets himself on such a journey and is portrayed as an individual on a quest for validation in life. Although he lives in a constant strive through society that is completely indifferent to him, he does display qualities of a certain hero. Such a hero that will eventually attempt beyond his comfort zone, finding himself in a world unknown to him, facing towards new challenges placed on his life. Despite the discomfort, Holden as a hero develops a sense of freedom and independence, becoming a stronger, more sophisticated individual, bringing new ideas to society. The protagonist’s journey begins from his attempt to failure within his future. As he steps into the â€Å"real† world, Holden’s perceptions towards humanity are distorted due to his past wicked experiences and present state of mind. While Holden continues his heroic cycle, some of the most important aspects in creating a perfect hero figure are visible in his own character, consistently struggling through lack of confidence and strength. Becoming a part of this society Holden lived in involved fitting in,Show MoreRelatedThe Catcher in the Rye by J.D. Salinger637 Words   |  3 PagesThe Catcher in the Rye, by J.D Salinger, consists of many minor characters. There are more than about sixty characters in the novel in which only three of them are major characters (Holden, Allie, and Phoebe) and the rest minor. Many of these characters are just mentioned with no lasting impact on either the novel itself or Holden. Salinger uses minor characters in the Catcher in th e Rye to tell the readers about Holden and his views about the world. The first minor character seen in the CatcherRead MoreThe Catcher in the Rye by J.D. Salinger654 Words   |  3 Pagesfirst questions that came to my mind when I received the first assignment notice that we would be reading The Catcher in the Rye for English class. The title is most likely the single most important word choice that the author must make. J.D. Salinger uses the title in the book to allude to more than just when Holden sees the young child singing. J.D. Salingers title, The Catcher in the Rye, alludes to the conflict Holden faces of sexuality when growing up. The first reference made to the titleRead MoreThe Catcher in the Rye by J.D. Salinger944 Words   |  4 PagesMany people have different aspects and impressions on a teenager’s life. Some say society is the problem for their misbehaviours while others say it is the child who is responsible. Catcher in the Rye by J.D Salinger tells a story of a teenage boy named Holden Caulfield who gets kicked out from school to school. He never pushed himself in academics or anything and ended up failing, at most, everything. He re-tells what happened to him in New York after he got kicked out of Pencey Prep and secretlyRead MoreThe Catcher in the Rye by J.D. Salinger1005 Words   |  5 PagesHolden Caulfield, the protagonist of J.D. Salinger’s classic coming of age tale The Catcher in the Rye, entices readers through his hyper-critical scrutinization of the post-war consumer world. The novel itself is acclaimed to be quite autobiographical; the similarities between Salinger and H olden are numerous. Holden is an avid critic of materialistic American ideals, and he aims to preserve innocence in others, and to save himself from falling into the land of adulthood. After failing out ofRead MoreThe Catcher in the Rye by J.D. Salinger862 Words   |  3 PagesThe Catcher in the Rye a novel written by J.D. Salinger, the book starts off with Holden Caulfield, main protagonist, talks about his experience alone the weekend before he went home after getting kicked out of Pencey Prep.Holden seems to be embracing the growing up mentality yet he is frighten of adulthood he is trying to keep his innocence. Holden’s attitude toward life in general is perplexed. He pretends to be an adult by drinking heavily, yet he complains like a child. Holdens thoughts arentRead MoreThe Catcher in the Rye by J.D. Salinger1515 Words   |  7 PagesIn the novel, The Catcher in the Rye, written by J.D. Salinger, Holden Caulfield is a very complex and interesting person to take into consideration and psychoanalyze. His various traits make him a different person from the rest of the phonies in the world. Holden says, â€Å"All you do is make a lot of dough and play golf and play bridge and buy cars and drink Martinis and look like a hot-shot. How would you know you werent being a phony? The trouble is, you wouldnt.† What Holden doesn’t realizeRead MoreThe Catcher in the Rye by J.D. Salinger798 Words   |  3 PagesCatcher in the Rye Essay Anyone who has lost a beloved relative to cancer or other illnesses can understand how difficult it is to return to a normal living routine and move on with their lives without the relative. In J.D. Salinger’s novel, Holden Caulfield has to deal with the loss of his younger brother to leukemia. A few years after his younger brother, Allie, passed away, Holden finds himself being kicked out of yet another boarding school, this one being Pencey Prep in Pennsylvania. HoldenRead MoreThe Catcher in the Rye by J.D. Salinger1104 Words   |  4 Pages J.D. Salinger has written multiple novels, but his most famous is The Catcher in the Rye. Not only is this novel famous for its literary merit, it is also known as his most banned novel in certain schools. Even though this novel has been banned, J.D. Salinger’s themes and moralistic purposes serve literary worth. In The Catcher in the Rye, the reader is first introduced to Holden Caulfield, as first person narrator. He is a radically independent adolescent who tosses off judgments at ease unselfconsciouslyRead MoreThe Catcher in the Rye by J.D. Salinger983 Words   |  4 PagesCatcher in the Rye Essay Throughout Catcher in the Rye there are a lot of small parts of the story where it would be linked to the book and to the text all together. J.D. Salinger created a lot of important passages that would be associated with what type of message that he was trying to convey to the audience. Salinger would develop certain characters like Phoebe through her description and actions to have a influence on Holden, thus causing him to change as a character and reveal sides of himRead MoreThe Catcher in the Rye by J.D. Salinger507 Words   |  2 PagesJ.D Salinger is a very known american writer whose literature became very popular. His books revolved around many ideas such as his view on children. Children in many of his books have an innocence that Salinger grasps onto and makes adults corrupt. Also, he shows how children are teachers to adults but can still be foolish. Purity in children are expressed throughout many stories by Salinger. In Catcher In the Rye, Holden repeatedly expressed â€Å"Did you ask her if she still keeps all her kings in

Monday, December 23, 2019

Memory Process - 1116 Words

This paper will analyze the results of the memory test. As a part of the analysis, the paper is addressing the following: working memory, short-term memory, and long-term memory, the paper will also describe the selected test and the results. The paper will also explain the role of encoding and retrieval in the memory process and it relates to the selected test and results. In this paper, I will evaluate variables associated with encoding information and ease of retrieval as they relate to the specific test and results. The following are components of memory and short term memory has a limited capacity to hold information, in contrast with the virtually unlimited capacity of long-term memory. According to the†¦show more content†¦The characteristics of healthy memory function are proper sleep and without proper rest, there is no reliable memory. One of the problems that I had was that since I am in graduate school and working and have a family sleep deprivation is always a concern. Lack of sleep can cause me to be exhausted when I awaken, and unable to manage through the day, and although I may be in bed for eight hours, the deep sleep is not longer than five hours. The resulting lack of sleep and recall ability can create susceptibility to forgetting, and the inability to have a working memory. The four components of memory include the central executive which allocates attention, phonological memory which is defined as an individuals awareness of the sound, structure of spoken word, and visiospatial memory which is the ability to remember locations. A storage buffer connects working memory to long term memory, furthermore, a storage buffer refers to the way that information filters into the long-term memory. Encoding- how information is transferred to long-term memory Elaborative processing relates the to be learned material to already known material May provide more depth to the process May increase distinctiveness of the memory May require more co gnitive effort The definition of visual coding is Learner variables The learner brings specificShow MoreRelatedThe Human Memory Process Essay941 Words   |  4 PagesMemory is associated with the â€Å"thinking again† or â€Å"recalling to the mind† of something learned from past experience. Human memory is an important part of human existence, but it is rarely understandable. Memory is a â€Å"mental time travel† (Goldstein, 2011, p. 116). A memory can bring back the feeling about situation, event and experience that occurred long ago. Memory is used to remember fact, acquired new knowledge and how to use new knowledge or skill in day to day life (Goldstein, 2011). SternbergRead MoreThe Process of Memory Storage1562 Words   |  6 PagesMany wonder the process of memory storage. People during a day use a lot of space of the memory to storage which will be used weekly. Memory in the psychology terms means a process in which information is encoded, stored, and retrieved. When the information is encoded, it will allow the i nformation from the outside world to reach the senses as chemical and physical stimuli forms. The first stage is when the change in information so the memory can be put into an encoding process. Second stage is aRead MoreThe Process of Memory Reconsolidation1581 Words   |  6 Pagesoccurred over the process of memory reconsolidation. Understanding the processes that underlie memory formation retrieval and storage is key to understanding and guiding treatment for patients with conditions such as posttraumatic stress disorder. This essay discusses the processes of consolidation and how that impacts on reconsolidation and the implications of this knowledge on patients suffering posttraumatic stress disorder. Much psychological research suggests that new memories require time toRead MoreThe Memory Process Essay786 Words   |  4 PagesThe process of using memory is as natural as breathing yet there is a great deal of processing that occurs to keep us functioning properly. The journey information takes as it is processed into memories is complex and has many stages. This paper will look at concepts for short-term and long-term memory. The two concepts generally agreed upon as existing are short-term memory and long-term memory. As the names suggest, these stores will contain memories for a short period either of time, or onRead MoreHuman Memory Recognition And The Dual Process Model1170 Words   |  5 PagesRecognition memory is a particular aspect of explicit memory which enables one to correctly determine whether a stimulus has been previously encountered. A much debated question is how human memory recognition operates. Generally, there have been two dominant approaches which have attempted to elucidate recognition memory; these include the single-process theory and the dual-process theory. The single process models were initially based on the signal detection theory (SDT); arguing that familiarityRead MoreThe Process Of Memory Affect Us On A Daily Basis2011 Words   |  9 Pagessemantic memory as part of a category of memory is one that is one that has had copious amounts of research and is a mental phenomenon in which information is encoded, stored and retrieved. The process of memory affects every aspect of our daily lives and has led to much neurological and cognitive research, as well as behavioural and psychoanalytical, amongst other theories, and an equivalent amount of research has been spent into finding out the extent of how damages to processes of memory affectRead MoreThe Preservation Of Memories And Grieving Process1341 Words   |  6 PagesIn Anne Carson’s Nox, the preservation of memories and grieving process are shown by formatting a nd themes of imagery, encapsulation, isolation, and completion. Upon first impression, Nox’s pages look photocopied, but real enough that the pages feel three-dimensional, as though there’s a residue from the author lingering on the pages. Her brother’s death prompts Carson to act as his historian and detail his life through different media. Carson compiles images from different sources, includingRead MoreEssay on The Control Processes of Short and Long Term Memory958 Words   |  4 Pagestest one day, and then the next day we are able to retrieve that very information to use to take and pass a test? Because memory is an important cognitive process it helps us to record the past, so we are able to refer back to it at a later date. If humans didn’t have a memory, we would only be able to understand the present and our past wouldn’t exist. The urge to study how memory works and the concept behind, it has been around for many years. Scientist, and more importantly psychologist, have devotedRead MoreHow Memories From The Brain Is Capable Of Retrieving Information997 Words   |  4 Pagesinformation is put into memory. Memory is the process of maintaining, recovering, and applying information about episodes and events, when the original material is not current (Goldstein, 2008, p. 136). This definition mea n even if we have not just experience that memory, our brain can go back in time and retrieve what has happened hours, days or years ago. Retrieving memories from the brain is the process of relocating material from Long Term Memory (LTM) back into working memory, where it becomes availableRead MoreMemory Work With Children By Linda Goldman794 Words   |  4 PagesMemory Work with Children† by Linda Goldman (62) Memory work interventions are great to use with children, since during this time they are starting to form memories. Through memory work children are able to retell their stories and the stories of others, and are able to create new stories or recall memories through making meaningful projects (as stated in Neimeyer, 2012). Through this intervention as Goldman states, â€Å"a bereaved child constructs the deceased though an ongoing cognitive process of

Sunday, December 15, 2019

Topic civil war Free Essays

string(150) " will come then by all means it should used not sparingly since the cost could be higher if futures are not studied well in the content of agreement\." This is to analyze American Civil War based on James McPherson’s For Cause and Comrades and Sam Watkins Company Aytch, by knowing what were the most important factors that led men to join and stay with the armies. This paper will also consider the ways in which those reasons differed between North and South, and discuss why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. 2. We will write a custom essay sample on Topic civil war or any similar topic only for you Order Now Analysis and Discussion 2. 1 In general, soldier fought for cause and comrades When people go to war they do not do it for nothing. Normally nobody wants to go to war hence going to war must have their good reasons for violating their peace. It must be for reason for cause with the belief that reason of because if more important than allowing the other person of party to continue what he or she must be doing. Tolerance is therefore no longer an option hence resolution by bringing to war is the only best option to resolve the situation. What McPherson tried to paint from his work entitled For Cause and Comrades about the reason that men and women may have in going to war. The very title is speaking for reasons in getting to war. In his work, James McPherson asks that question of the combatants on both sides of the American Civil War. With his subtitle asking the familiar question: â€Å"Why did men fight in the American Civil War? † , one could readily agree that author purposely finds real reason why people go the war. The thesis therefore of this his book is that men and women go to war for cause and for comrade. Allowing the more important word to absorb the less significant one would have reduce the title into War for Cause since doing for comrades is for cause as well. He must have therefore his own reasons for choosing the title and there might be a need for special emphasis for comrades. Hence, McPherson must have been arguing that the main title states the two most important reasons: a cause moved each of them to enlist, but cohesiveness among comrades sustained them to the end. The author reported to have turned the pages of the diaries and letters of 647 Union and 429 Confederate soldiers, and he followed a simple method by categorizing the reasons and inserting four quotations from letters or diaries for each category. It may be noted that about each soldier, McPherson provided basic information: whether the soldier fought for the Union or the Confederacy, and when and to whom he wrote. His comments on each set of quotations are thin. His typical entry, early in the first chapter: quoted â€Å"I am sick of war,† as written by a Confederate officer to his wife in 1863, and of the severance from the dearest objects of life–his family. 2. 3 Resulting answers based McPherson’s research McPherson’s work was able to extract fourteen key answers as reasons for going to war and these include martial enthusiasm, comradeship, character, and discipline and leadership religion. Other reasons include defense of homeland and preservation of the union. While further reasons include: liberty, slavery, vengeance, duty, glory, and honor. McPherson found both rebels and Yankees to have given similar reasons, except, as expected , on the subject of slavery. In doing his topical index, McPherson inserted other attitudes, motives, and types of experiences the soldiers recorded as the same soldiers followed their reasons for fighting which may be adventure, , desertion, cowardice, the draft, skulking, coercion, desertion. The other reasons for fighting include pursuit of promotion, combat stress, rage, poor morale and homesickness. Using some principles from the work of John A. Lynn, McPherson was steered by three categories of motivation: First is initial motivation, followed by sustaining motivation and finally combat motivation. It was found out the group cohesion and peer pressure were indeed powerful factors in combat motivation and were also connected to the multifaceted mixture of concepts of duty, honor, patriotism , ideology, community of peer pressure and manhood that prompted these soldiers enlist in the army, first place. McPherson then argued for a more relevant relationship among these three categories for Civil War soldiers compared with others’ work major appeal of this book is the purely interesting, sometimes awesome, but always brief stories the soldiers tell to express their reasons for fighting. 2. 4 Is there basis to take Soldiers’ Writings at Face Value? McPherson had asked questions whose answers appear from the dairies and letters of soldiers he reviewed . He is therefore, inclined to take what they say at face value. From an objective historian’s point of view, it may be asked whether there is basis to take the writings at their face value. By making his title: For Cause of Comrades, McPherson appeared to have taken upon himself that what he got from the diaries and letter is really what the authors to communicate. As a general rule a diary is something personal where if the issue is truthfulness of its contents, this researcher therefore would like to give credence the validity of those events happening with the official function of the knowledge as made known to the faculties. Although McPherson’s findings represented to have the many letters, he was just trying to extract the motives from those statements. It may be argued that people react differently to situations and reactions to situations could be numerous or the context from which statements were made do really vary hence they could be capable of different meanings. Psychology is different field from law. Although in both field, motives may be used to predict behavior, the predicted behavior may really vary from the actual result. Trying to infer what was the motive by reading statements would have the characteristics of being speculative. If speculation could be away of learning for something that will come then by all means it should used not sparingly since the cost could be higher if futures are not studied well in the content of agreement. You read "Topic civil war" in category "Papers" Motives as used by McPherson has catalogued are not the same as actual events as proved evidence. Realities cannot be equated with simple extraction from testimonies found in letters or diaries. The same argument may hold even by a quantitative statistical analysis of all the letters ever written, combined with sociological, cultural, linguistic, and psychological, principles. It may therefore be safely deduced that motives standing by themselves and by their very nature, possess few of the necessary attributes of fact. One could accept the at the most what could be done in the diaries and letters is just the option of speculation. Fortunately but speculation as sometime done have become useful sometimes. One could therefore speculate on the motive for fighting based on reading the from the testimony of soldiers on their motives for fighting, in terms of the level of consciousness motive as they say their own piece of their own stories. In psychology many thing is possible as it could be possible that while at certain time, the writer’s conscious motive is to reassure, it is also possible that his unconscious motive is self-delusion. If the soldier asks his own self why he needs to the joining the draft, and thereby answered is religion, then such is a prerogative of any person. Taking the words of soldiers at their face value must be given credence given this may even be sustained in the court of law. In law the express meanings of the word are given preference over the implied meaning. The probability therefore that contents of the diaries are true is more than not has a good chance of being upheld. 2. 5 Questions based on Answers McPherson’s latest study on the motives of soldiers from their letters and diaries may be considered as an achievement itself as for further exploration and speculation. Having perhaps taken a necessary first step, while none of the reasons he gives are new, he has assembled together many colorful testimonials of soldier who have the chance to be part of the actual war. He just set to do the laying out of they soldier’s own stated reason and he must be given credit for thoroughly doing in good order, and in a readable style. But to consider his approach, as if it has accomplished everything or in a context where he has already provided almost the final answers would be too simplistic. To substitute what could otherwise be an inherently complex dynamic issue where other researcher’s may take several steps further a powerful lead to further research. Some of the questions that could be asked form his work include: Is the person talking or writing a ranking or non-ranking soldier. Is the same soldier from the South or from the North. His work may not be fully compared with the work of Sam Watkins who was part of the Confederates. Having a person interpreting what other people are saying is different form having the person who actually did it to say. To the appreciate the concept, having a person to testify in court will carry more wait than a mere affidavit of a deposition taken from that person. Sam Watkins may therefore have the chance to write the most famous and most complex memoirs in â€Å"Co. Aytch† as one who was there could actually explain it more fully. The other question that could be asked included the place where the soldier is at the time he writes. This could be Winter quarters, his home, a hospital or a even prison or on a ship. Another angle is the reason for writing which is the immediate reason. Does the writer write to reassure? to reproach? to brag and to justify? Having perhaps answered to these question would make separate research that would further really explain that is causing people to go to war. The fact that one writes in a letter, a diary, or a memoir where each is different from the other. To have a deeper truth is to ask the author to whom does he write? This will normally taking to a mother, a grandmother, a father, a grandfather, a brother, a sister, a uncle, a aunt, a cousin. The following individuals people such a friend, a sweetheart, a politician, a teacher, a wife, a little child, or even fellow soldier. What is logical is a different rhetoric is aimed at each person in this array of types. It is therefore logical to a writer to anticipate the response of his audience. If the audience is one of a variety of people or oneself, a relevant question is would include trying to persuade with such rhetoric, oneself or the other person, or both. Answers to these many questions would provide a complex setting for answers to the question McPherson poses. He doesn’t pose these related questions; he does not, therefore, attempt to answer them. He has acquitted himself well of an historian’s task: to state a subject that deserves research, uncover what’s in the record, and then give a report of the matter. But one should not expect an historian to deal with questions that can be answered most effectively by experts in other disciplines. Most questions about the Civil War are simplistically posed and simplistically answered, because each question is asked is isolation of all or most others, and asked from the perspective of a single discipline. The Civil War in most of its aspects defies single-perspective explanations. Answers to McPherson’s question are most useful after the most perspectives have been brought to bear. This is a task of interdisciplinary study: psychology, linguistic anthropology, statistical analysis, cultural geography, religion, political science, social science, literary criticism, military science, etc. No one discipline serves well enough. Such is the art of making further studies in the work of others . The relevancy of questions posed will have now to consider the possibilities for multidisciplinary approaches to address such complex questions. The McPherson’s book appendixes points the way to the larger, more complex job to be done. There is indeed the need for more direct interpretation of McPherson’s quotations in light of such information is needed. The presence of geographical distribution of white Confederate and of white Union soldiers and their occupations, a provide a mutual misunderstanding. It could thus be asserted the Civil War, was a class war–a rich man’s war, but a poor man’s fight. What come s next is the unanswerable question that remained? What were the reasons of the poor and illiterate, the white, the black and the foreign born to fight in going to War. 3 Conclusions The most important factors that led men to join and stay with armies vary but according to McPherson’s For Cause and Comrades, basically there must be a cause that is defined with the individual level. Fighting for comrades is a cause itself but other soldiers have expressed these reasons in other ways which McPherson was able to extract and categorized from the letters and diaries and soldiers involved in the war. McPherson has provided readers with the means to start on asking major questions whose answer may be applied to later years such as the reconstruction era. The same answers may also illuminate one’s understanding of the evolution of the American character from 1865 to the current chapter in our history. The answers may be used also to deal with the legacy of violence, racism, distrust of government, and economic instability, in understanding the lives that Americans have in understanding others who are enduring or surviving the crucible of Civil War around the globe. Understanding the why men and women of past fight may help the Americans to deal with those wars from within and from without more effectively. Knowledge of inner reasons is good starting point of really doing a research that points the wisdom of learning from experience. The value if learning is therefore not to commit the same mistake. The book of Watkinson the other hand was written by a Confederate private who served in the Army of Tennessee for nearly the entirety of the Civil War. Having been extracted from diaries of the author during the war, it carries more credence than that of McPherson since this memoir of civil war experiences from a private’s perspective is priceless in terms of primary source material. Watkins was found to be frank and impenitent, thus his book is possessed of a quality that gives the historian with unique material in terms of dealing with the sentiments that the non-elite confederates often held. Watkins’s frankness is almost certainly the most important feature of this work. His hatred of Yankees and the same level as his hatred of some of the Confederate command proposes an individual who most likely defies current simple philosophy of Yankee/Rebel mentality. Watkins is often amusing, especially when reflecting upon feelings that we would now understand as being imbedded in â€Å"class struggle†. Of course, Watkins’s frankness extends to his views of blacks and slaves, illuminating an individual who was both racist and yet not in the generally held conventional manner. This paper also considered the ways in which those reasons differed between North and South, and is making a resolution why the resolve to fight largely collapsed in the Confederacy by 1865, while it continued to endure in the North. The earlier collapse in the Confederacy by 1965 may be explained by the fact that the Conferacy often used slaves as naval crewmembers and soldiers, the African American soldiers were paid less than white soldiers. And the African American soldiers were discriminated against and served in segregated units under the command of white officers. It may be given emphasis that the knowledge of knowing the motivation of soldiers would be a good way to prevent a destruction of life that must come out of the war. It is said that not any one really win in war in perfect manner for whoever goes of war faces the risk of possible loss of life. Work Cited: McPherson , For Cause and Comrades: Why Men Fought in the Civil War (Paperback) Oxford University Press, USA, Aug 28, 1998 Watkins, and Inge, Company Aytch, Plume; Subsequent edition (November 1, 1999) How to cite Topic civil war, Papers

Saturday, December 7, 2019

Petroleum The Resource Industry In Libya â€Myassignmenthelp.Com

Question: Discuss About The Petroleum The Resource Industry In Libya? Answer: Introduction According to Benjamin the global scale and nature of the oil and gas industry along with complexity related to operations and contractual connection with the venture partners, contractors and suppliers as well as anti-corruption and anti-bribery law implementation need increased focus by the management[1]. The risk of Bribery and corruption is rapidly becoming a significant concern for the oil and gas sector. There is huge sum of capital and profits involved in the sector which invites corruption. As stated by Abdallah, Mirvat, and Houssam Salami the problem with corruption is most significant in the developing countries because of their legal system and weak regulatory authorities[2]. The purpose of this paper is to develop a proper framework for Libya in relation to corruption in the oil and gas sector. The main primary source of income in Libya is through the oil and gas industry. Corruption can pose a significant hurdle in the development of the country as it restricts its independent power of decision making and institutional foundations. Developed countries like Australia and UK have a well-coordinated and tested corruption policy in place to take care of corruption in the sector such as the Independent Commission Against Corruption (New South Wales). However such policies can be implemented in Libya or not is a great doubt. This is because the legal system of the country is based in religious content and mainly on Islamic Syrian Law. Therefore any change in the corruption policy of the country has to be consistent to the Islamic provisions. In addition the Libyan government is a single bureaucracy and therefore it is a doubt that whether the policies which have been implemented in Australia having a federal government could be successfully implemented in Libya or not. The paper aims to provide a corruption management framework for the country. The Libyan context Libya (l?bi?/or/?l?bj?/;Arabic:)is a developing Arab state located in the northern coast of the African continent, bordered by Algeria and Tunisia in the west, the Mediterranean Sea in the north, Egypt and Sudan in the east and Chad and Niger in the south as illustrated in Figure (1). The capital city of the country is Tripoli located in the east with the other large city Benghazi located in the west. Libya is a small country by population with a large area of land. It is the fourth largest country in land mass size in Africa and the seventeenth largest in the world.[3] It occupies a huge area of 1,759,540 square kilometers (700,000 square miles) and has 1,900 kilometers of coastline.[4] The first census of Libya was conducted in 1954; the population at that time was only 1,080,000.[5] Since 1954, the census has been conducted every ten years. The last census of Libya undertaken in 2009 indicated that Libya has a population of 6,411,776 people.[6] 30 per cent of population in Libya is under the age of 15 and most of population is concentrated along the Mediterranean coastline.[7] All Libyans are Muslims and follow the Maliki sect. Arabic is the official language in Libya.[8]The climate of Libya has marked seasonal variations mainly influenced by the Mediterranean Sea and the desert. It has a mild Mediterranean climate along the coast, an arid desert weather prevails in the rest of the country. Libya is the eleventh largest oil producer in the world.[9] The oil-rich countries, many of which can be classified as developing, experienced substantially increased revenue as a result of increased oil prices during the period of the late 1970s and early 1980s, and then after 2000. However, many oil-rich countries exhibit some of the lowest economic and social indicators in the world.[10] Oil-exporting countries achieve a lower long-run economic growth rate when compared with non-oil producing and exporting economies,[11][12][13][14]and their income and government revenues experience much higher volatility as a result of turbulence in the price of oil.[15][16] The Libyan economy is no exception to that of other resource abundant countries. Although Libya has been a considerable producer of crude oil since the 1960s, it displays lower economic and social indicators when compared with other developing oil and non-oil producing economies[17]The country's lack of transparency, inefficient government institutions, widespread corruption and misuse of its oil revenue contributed to the under-performance of its economic growth and development. This recently resulted in traumatic political and economic upheaval arising from an eight-month long civil war that led to the ending of 42 years of dictatorship under Muammar Gaddafi in October 2011. The cost of the war was enormous with huge loss of life, major economic dysfunction, and destruction of the country's infrastructure and reduced oil production, the country's major source of revenue generation and exports. Production fell from 1.6 million barrels per day before the war to 50,000 barrels a day d uring the war; much of the sectors support infrastructure was also destroyed.[18] Oil wealth in Libya has been seen as a curse and not a blessing. One possible explanation for the natural resource curse is that natural resource wealth tends to cause a conflict with the usage of the resources, which in turn leads to poor institutional quality and lower growth. The argument here is that the large revenue generated from the natural resource sector creates motivations for interested groups, such as government officials and local or foreign investors, to engage in rent-seeking behaviour, which can be in the form of voracity, corruption or even civil conflict as in the case of Nigeria.[19][20][21]This behaviour can lead to economic failure and political crisis, including a collapse in none-natural resource production, capital flight, higher inflation, poor institutional quality and hence lower growth. Institutions play an important role in determining the governments ability to adopt and implement policies that would mitigate risks that may have adverse effects upon eco nomic growth.[22] Countries with well-established institutions will be able to implement sound policies in response to external shocks, and hence will be able to maintain their economic growth. On the other hand, the lack of such institutions result in poor policy choices, therefore deepening and extending the negative effects of the external shock. The second possible explanation from the literature is that economic factors arising from the boom in there source (oil) sector and its revenue volatility are the primary causes of the natural resource curse. It suggests that natural resource wealth may result in lower growth in the non-resource sector. This can be briefly summarised as the notion that a boom in one tradable sector, such as oil, contributes toward a contraction of other non-booming tradable sectors such as the manufacturing sector. That is, the windfall revenues arising from the oil sector brings about a real exchange rate appreciation, which in turn reduces the competitiveness of the non-resource tradable sector, thus undermining the growth of the non-resource tradable sector[23]. It also leads to undermining of economic growth in the non-booming tradable sector by reallocating production factors towards the natural resource sector and non-tradable sector.[24][25] [26][27] Political situation Libya has been subject to waves of military invasions and colonization throughout its history until its independence in 1951.[28][29][30] During Ottoman control, Libya had an economy that mainly depended on subsistence primitive agriculture. As a result of the low and irregular rainfall and shortage of financial resources, the agricultural activities were limited to subsistence crops and livestock production which also were used as raw materials for small industries in the country such as food and clothes. At the same period, the country had no infrastructure such as roads, ports and rail roads. In the first two decades of the Italian occupation of Libya, there was significant resistance from Libyans and the country was in a state of war. However, Libyas economic situation was enhanced compared to the Ottoman period. From 1932 substantial investment in agriculture and industry was made by the Italians. However, Libyans were left in very poor living conditions as the economy was run fundamentally for the advantage of the Italians.[31][32]The International Bank for Reconstruction and Development (1960) reported: ...the Libyans paid heavily for what the Italians achieved, they were pushed off the best farming land in the country, large numbers of their livestock were lost in the fighting...and their traditional industries suffered severely from competition from Italian products. Moreover, the Italians did little or nothing to prepare the Libyan people for self-governance. (p. 27). During World War II the Libyan economy was badly affected as many factories, farms, and livestock were destroyed.[33] After World War II, Libya was administered by British and French military administration operating as caretakers of the country in a transitional period towards Libyas independence. Libya become an independent state in 1951 under the rule of King Idris Al-Sansui and named the United Kingdom of Libya. The country relied on external aid through the UN agencies which primarily came from the USA and UK to face difficult economic conditions As a result, Libya formed strong political and economic ties with the UK and USA which both had military bases in Libya for over two decades starting in 1953.[34][35]A turning point in Libyas modern history was the discovery of oil reserves in 1959. The revenues from oil sales allowed the country to overcome its deficit and create a surplus in the balance of trade leading to a substantial increase of GDP and per capita income.[36] Libya became one of the important producers of oil and a reasonably wealthy state that still largely depends on the oil sector.[37] Despite a significant improvement in the economy and infrastructure in the 1960s, dissatisfaction appeared amongst Libyans due to the domination of the nations wealth by the ruling elite and the Italian settlers and the rejection of many Libyans of the pro-western political policies adopted by King Idris Al-Sansui.[38][39]This dissatisfaction gained additional momentum with the rise of the Arab Nationalism, particularly among younger generation of Libyans who started to call for change, inspired by Egyptian President Jamal Abdel Nasser (1953-1970) and the call for Arab Nationalism, Pan-Arabism and restoration of the Islam-Arab identity on its own cultural foundation.[40][41] As a result, in September 1969, several pan-Arab and Nasser-inspired officers in the Libyan Royal Army, led by Colonel Gaddafi, seized power through a military coup.[42][43] These office rs formed the Revolutionary Command Council (RCC) as a governing body chaired by Gaddafi, and changed the name of the country to the Libyan Arab Republic.[44][45][46] To consolidate his power and improve his popularity, Gaddafi announced his intention to place Libya on the path of anti-imperialist, anti-communist, and anticorruption, with additional ideological connections to Arab nationalism and Islam.[47] Therefore, the new regime began to adopt and implement a series of reforms and polices under the direct leadership of Gaddafi which significantly impacted on Libyas political, economic and social context in the next forty two years. The new regime started with the request of all companies that were operating in Libya to be controlled by Libyans, with banks and oil companies being particularly affected. The British and American military bases in Libya were also requested to leave immediately which occurred in March and June 1970 respectively. The American experts were replaced by Arabs, primarily from Egypt. The Arabic language alone was permitted for official stationery and publications.[48] Moreover, Gaddafi announced the Cultural Revolution in 1973 to encourage more participation of people in political life by establishing the Peoples Committees to administer domestic and regional administration. After that Gaddafi outlined his political, economic and social views in the Green Book in 1975 which introduced a Government of Masses based on direct democracy, which later developed to become the Peoples Authority. This concept is based on Shura Islamic jurisprudence, an Arabic word for consultation, where under Islam all decisions for the Muslim community should be based on Shura of the Muslim society.[49] As a result, the General Peoples Congress (GPC) was established in 1977 as the highest national legislative body instead of RCC. The official name of the country was changed to the Socialist Peoples Libyan Arab Jamahiriya and the GPC was delegated all legisl ative and executive authorities of the country. The GPC later declared that all Libyans exercise their authority via the Basic People Congresses (BPCs) and the Peoples Committees (PCs). Both were founded in all areas across Libya and male and female Libyans aged 18 years were required to take part in direct consultation and consensus in their local BPCs. The structure of each BPC included two bodies: a secretariat of conference and an administrative committee, and a PC as an executive committee that implemented the decisions and recommendations of the BPC. All BPCs were members of GPC as well as representatives of professional associations and unions. People in BPCs discuss and consult on an annual agenda of their local community and the countrys general issues and make their decisions and recommendations about them. These are later passed up to the GPC to consider the process of making national polices. Nevertheless, the GPC vested executive authorities to the General Secretariat o f GPC and General Peoples Committees (Ministries). The latter members are secretaries of Libyan ministries and act as the Libyan government and are responsible for implementing national policies.[50][51] During the period of the implementation of this system 1977-2011, Gadhafi himself held a senior position as the leader of the revolution and through his revolutionary instructions practically ruled the country.[52][53][54] Moreover, the implementation of this system faced many difficulties and barriers including: (i) the continued restructuring of the systems legislative and executive institutions, which affected the stability of public institutions and the efficiency and effectiveness of public polices in various areas and sectors; (ii) the concentration of the power of decision making in the hands of leadership of GPC and secretaries of GPCs which contradicted the main aim of the system of decentralisation of decision making; (iii) the constant intervention of Gaddafi in all major decisions of GPC and GPCs which reduced the Libyan peoples trust of the effectiveness of this system as Gaddafi had an upper hand in all the most important decisions.[55][56][57][58] During Gaddafis rule Libya had an unstable relationship with the west particularly the USA and UK. For example, many events during the late 1970s and 1980s between Libya and the US eventually led to the banning of all exports except food and medicine to Libya in 1982 as well as the importation of Libyan oil into the USA.[59] In 1986, additional American economic sanctions were imposed against Libya, including the freezing of Libyan assets in USA, a total ban on direct import and export trade, commercial contracts, and travel-related activities including students. This escalated further when the US attacked Tripoli and Benghazi in April 1986, in retaliation for a bombing in a Berlin discotheque.[60] Moreover, Libya suffered from UN sanctions in the 1990s. The Libyan government was accused of ordering the Lockerbie bombing of Pan Am flight no.103 in 1988. As a result, the UN imposed a number of sanctions on Libya in 1992 to force the Libyan government to hand over the two suspected Lib yans for trial in a special court. These sanctions restricted Libyas diplomatic representation in other countries and banned flights from and to Libya, the sale of aircrafts and their parts, supply of arms and related materials. In addition, in 1993 the UN, after strong pressure from the USA, imposed additional sanctions including freezing Libyan government owned or controlled assets and all funds and financial resources abroad except funds related to petroleum, air communications, and oil equipment and banned the transfer of money or assets to Libya.[61][62] The American and UN sanctions had negative influences on Libya. The country faced many difficulties such as an increase in the costs of raw materials that led to a rise in prices of goods produced in Libya and limitations on the importation of goods and some goods were stopped completely as companies faced restrictions to get foreign exchange that they needed to import these goods.[63] Additionally, business visits to Libya wer e constrained and Libyas market share of exports also declined as a result of the sanctions. For example, Porter and Yergin noted that Information Communication Technological infrastructure in Libya was poor as the government was restricted on supplies of technology and expertise during the period of sanctions.[64] Also, during the 1990s Libyan companies found it difficult to import many kinds of facilities, equipment or spare parts particularly from western countries that could assist Libyan development programmes.[65] The international sanctions against Libya were suspended in 1999 following the handover of the two suspected Libyan citizens by Libyan authorities to Holland to be tried in a special court. These sanctions were officially lifted by the UN in August 2003, after the Libyan government reached a settlement with the families of the Lockerbie victims. In 2004, the American embargo lifted after the Libyan government declared it would abandon its Weapons of Mass Destruction programmes. This resulted in Libya being again reintegrated into the international community.[66][67][68]On 17th February 2011, Libyan people across the country rose against Gaddafis rule of Libya. In the absence of an organised political opposition, Libyan people protested and encountered the security forces leading to many deaths.[69]Consequentially, an armed conflict started between forces loyal to Gaddafi and opposition forces seeking to oust him. The National Transitional Council was later set up by leaders of civil society and defectors from Gaddafi government to lead the rebellion and be the interface with various powers that supported the overthrow of Gaddafi.[70][71] Following these events, the Security Council adopted resolution 1973 on 17th March 2011 which led to international intervention, led by NATO, to end all attacks against civilians, protection of civilians, a no-flyzone, and enforcement of the arms embargo, a ban on flights and an asset freeze on Gaddafi regime. Therefore, the international community refused to recognise the Gaddafi government as the legitimate representative of the Libyan people and, gradually, the NTC formed an Executive Committee as an interim governing body and it was bilaterally recognised by other countries as the legitimate ruling authority in Libya. In October 2011, Gaddafis rule of Libya ended after his death, and the NTC became the sole governing body of Libya. In July 2012 and for the first time in five decades, the Libyan people voted for electing their members of the General National Congress (GNC) as the constitutional assembly which was delegated to draft a constitution for Libya within an 18 month timeframe. After this, the GNC formed a transitional government to be responsible for implementing national policies. The GNC is also in the process of redrafting (in 2014) the majority of all state legislation, as well as policy formation practices abolishing those inherited from Gaddafis time. The main motive or the objective of this research study is to focus upon the widespread and firstly growing corruption in the economic as well as trading purposes in mercantile aspects of the developing countries throughout the world. Though, the research mainly focuses upon the corruption in petroleum resource industry in Libyan context. The fiscal policy or the annual GDP growth rate of Libya generally depends on the petroleum industry to a large extend. But recent reports emphasis over the fact that, corruption in industrial aspects provide detrimental impact on the economic background of the nation. According to the current reports, the oil reservoir or petroleum resources of Libya are now holding the tenth position throughout the global business arena. The country produces 1.65 million barrels oil per day. Majority of the crude oil is generally exported to the European market from the Islamic countries and among that, almost 11% or around 403 million barrels oil is exported by the Libya only. After the civil war in 2011, the country has witnessed detrimental downfall in political as well as economical perspective which in turns sheds light on the accountability vacuum condition between the government and the populace of Libya. This in turns provides detrimental impact on the petroleum oil resources. On the other ward, it can be said that, in spite of relatively higher level of the human development, a huge number of the population in Libya do not get any kind of economic or social benefits from the oil-driven economy. Financial estimation reveals that almost 30 to 40 percent of the total population lives below poverty level and above that, more than 45 percent population does not get minimum essentials so that they can lead a normal livelihood. Reports reveal that, before civil war, Libya, one of the important members among the petroleum producing countries, had generated more than 1 million crude oil per year, which decreased drastically after civil war, 2011 and now the country produces 450,000 billion crude oils. This can shed light upon the corruption, in petroleum oil resources for prolonged period of time. Rule of Law As the corruption in Libya provide detrimental effect in both political as well as the economical perspective, so proper rule and legislation can be best possible way for the government to overcome this massacre. Proper and strict legislation can provide effective framework to the administrative process by which the unfavorable impact of corruption in society can be minimized. Libyan Commercial Law Libyan Commercial law was enacted in 1953[73], and included regulations concerning business activities performed by any person, whatever his or her legal status. It covered the rules executed on traders (first Article 1/P) (Libya State 1970), which bound every trader to abide by regular daily bookkeeping, inventory and budget at a minimum level (Article 58) (Libya State 1970), and to keep special files for correspondence and dialogues relevant to trade affairs (Article 59) (Libya State 1970). The most formal measures and objective conditions, which guarantee the consistency of these books, are outlined below. Every page of the obligatory books must be numbered and stamped by the court of first instances stamp. In addition it is necessary for the registrar to write attestation on the first page of each book, indicating the number of pages and to confirm the official title with the signature and date on this attestation. Books and files must not have spaces, writing in their margins or any erasures or writing between lines (Article 60) (Libya State 1970). The law binds every trader to keep these books and files for a period of not less than five years (Article 64) (Libya State 1970). It also binds the board of directors to set up the fiscal year Balance Sheet for joint-stock companies, to calculate profit and loss, and to attach a report to the Balance Sheet indicating the progress of the companys activity (Article 272) (Libya State 1970). The Balance Sheet contents of assets and deductions have to be fixed in the Balance Sheet with their overall value (Article 273) (Libya State 1970), and must be confirmed by the General Assembly (Article 516) (Libya State 1970). The board of directors must submit a copy of the Balance Sheet and the calculation of profit and costs as an attachment with their report, the control committees report and the General Assembly confirmation minute to the trade register bureau within 30 days of confirmation (Article 583) (Libya State 1970). Libyan commercial law clarified many rules about estimating the assets, establishing the legal reserve, increasing and decreasing the invested capital and distributing profit. Among the important rules regarding the valuation of assets are the following: fixed assets are valued on the basis of original cost; inventory should be valued at the lower of cost or market; trademarks shall not be valued higher than their cost or purchase price, and the values of these assets are to be amortized each financial year in accordance with their useful life; debts should be valued at their estimated realizable value; organization and development costs may be capitalized with the consent of the board of directors, in which case the capitalized values should be amortized over a period not exceeding five years; and goodwill cannot be recorded unless it is purchased, and once recorded, it should be amortized in subsequent years by a suitable amount estimated by the directors and the board of auditors (Articles: 574, 575 and 576) (Libya State 1970). The legal reserve is established by deducting no less than 5% of the net annual profits until the value of this reserve reaches 20% of the companys capital, and regarded as part of seized profits, which are classified as standing capital (Article 557). The increase in the companys capital is achieved by issuing new Shares with a price more than their nominal value. This is done before finalizing the establishment of the legal reserve, or by transferring the reserve surplus to the companys capital by issuing free new shares or by increasing the nominal value of floating shares (Articles: 578 and 590) (Libya State 1970). The reserve surplus may be decreased when it exceeds the enterprises needs, or in the event of losses of more than a third of the capital, by exempting the participants from paying the remaining instalments or returning the capital instalment to the State in conformity with current legislation (Articles: 578 and 590) (Libya State 1970). The commercial law also stipulated the necessity to appoint auditors (Article 550) (Libya State 1970), so as to monitor the companys administration and ensure sound progress of the companys activities in accordance with the law. Article 553 of commercial law details the duties of the auditing board (Article 553) (Libya State 1970). The law binds the auditor to submit a report to the general assembly on the outcomes of the fiscal year activities indicating his view regarding the progress of the companys work in addition to the authenticity and the confirmation of its budget and accounts (Article 580) (Libya State 1970). The law does not specify what this report should include, nor does it deal with the formality that should be included in this report. The Financial System Law The main objective of the research is to focus upon the unfavorable impact of the corruption in petroleum oil resources, it can be interpreted that, this massacre not only impact upon the societal stability but it also create such a consequence that provide negative effect on the financial framework of the nation. This financial instability in society can minimize only by adopting and/or by implementing proper and effective financial legislation in overall administrative policy of the nation. As the structure of the economy of Libya is oil-driven, so reformed financial act or regulative policies can be suitable for minimizing the negative impact of corruption in petroleum oil resources. The Act concerning the emergence of The Financial System Law (FL) (Libya State 1967) first came into operation in 1967. According to Article 1 of the FL, this law allows the Secretary of Treasury to control the State Budget and plan for future expenditure. In order to do this, the Secretary of Treasury selects a Finance Controller for every institution, and organization. The role of this controller is to prepare a report of the policies in the institutions and give it to the Secretary of Treasury. A copy of their report is sent to the related secretariat, organisation and institution. Kilani[74] stated that this is based on the principle that the Treasury should be wherever the public money is. Consequently, the Secretary of Treasury has been involved in all publicly held organizations. Generally, all the administration processes of the budgets are the same. Based on Article 6, every budget has two parts: revenue and expenditure (Libya State 1967). The expenditure itself has three di visions: wages, general expenses and new projects. Furthermore, Article 23 of the FSL (Libya State 1967) requires the Secretary of Treasury to prepare an annual report for the Public Control Office, including detailed information of the State's budgets and expenses. It also calls its improvement, debt or any emergency accounts as well as trust. Income Tax Law The income tax law that was applied in Libya during the period from 1923 to 1968, was the Italian income tax law.[75] However, following the undertaking of some necessary amendments to suit local circumstances, a new income tax law was issued for the first time in Libya in 1968.[76] In 1973, this law was replaced by Income Tax Law No. 64 (Libya State 1973), which has been used by many companies for the purpose of setting up external financial reports. Libyan income tax law does not differentiate between income tax from ordinary activities and income tax from unusual activities,[77] whether this income is a product of an activity sale or any of the activitys material or non-material assets (Article 65). Income Tax Law No. 64/1973 (Libya State 1973) has been amended as well as Stamp Tax Law in accordance with the principal popular congresses resolution convened during the period from 26/12/2002 to 2/1/2003. In March 2004, Income Tax Law No 64 was replaced by Income Tax Law No 11, and there has been a significant change in the new law. It now offers tax allowances, especially for those with high incomes, and it has deleted the public tax category of income and increased the value of each category in the progressive taxes on the activities (Libya State 2004a). This encourages the private sector to make more profit and thus contribute to Libyan development plans. Cultural and religious context Tribal loyalties play an important role in Libyan social relations, economics and politics. However, the various legacies of the colonial period, independence, the development of the oil industry and the economic crises of the 1980s and 1990s did much to alter tribal and social structure. Indeed, traditional values have changed under the impact of economic changes. Social life in Libya centers traditionally on the individual's family and tribal loyalty, which override other obligations in the community. Loyalty to family, clan, and tribe and the emphasis on regionalism and sectarianism occasionally outweigh loyalty to a profession and the law.[78] Libya is no different from many other developing countries in having a number of traditions and customs which emphasize the collective rights and obligations of families and tribes. Tribal and family collectivity is institutionalized in peoples' work-related practices and social relationships. Thus, the Libyan culture is characterized by th e prevailing attitude of favoritism in appointments to government jobs, which sees that they were and frequently are made on the basis of personal friendship or family connections rather than merit.[79] Libya is one of a number of Arabic countries included in Hofstadters[80] 1997 cultural study, along with Egypt, Iraq, Kuwait, Lebanon, Saudi Arabia and the United Arab Emirates. Although Arab countries have many characteristics in common, they differ from each other in many respects. Hofstede[81]showed that, for instance, the Saudis are more collectivist than some other Arabs such as the Lebanese or Egyptians. Baydoun and Willett[82] demonstrated that the value the Lebanese place on power distance is probably much closer to the French value. Power distance refers to the unequal distribution or the flow of power from the hierarchical level to the subordinate level of the society through which only higher income group can experience benefits from both economical as well as societal perspective and the lower income groups do not get anything for living a life. The recent reports reveal that, after civil war in Libya in 2011, 30 to 40 percent of the total population lives under below pov erty level and almost 45 percent of the population are involved in oil industry but unfortunately does not get any economic benefits from this oil-driven economy of the country. Hofstede[83]and Baydoun and Willett[84]compare culture value scores between Arab countries, and other nations. Arab countries scored high levels of power distance with a score of 80 compared with low levels of power distance in Great Britain and the US, 35 and 40 respectively. Superiors and subordinates in large power distance societies consider each other unequal. Hierarchical systems exist and subordinates are expected to be told what, when and how to carry out their tasks. Centralization is expected to characterize high power distance societies. Arab countries scored 68 for uncertainty avoidance. This score is relatively high compared to 35 and 46 in Great Britain and the US respectively. Hofstede[85] argued that strong uncertainty avoidance societies, which include Arab countries, tend to be collectivist s. Arab countries scored 38 on individualism which is considered low compared to Great Britain and the US with a score of 89 and 91 respectively. This indicates that Arab countries are more collectivist societies than many other countries. Islam may be one of the reasons for the collectivist nature of these societies. In this context, the Prophet Mohammed says that "believers [Muslims] in their mutual love, sympathy and co-operation, are like the [interacting] parts of the human body: when one part complains, the other parts call each other to hasten to its rescue, each sharing its pain and sleeplessness". The variety and the influence of cultural dimensions, economic, political and historical variables on the reform of public sector have led to different reforms in different countries. Chiefly, social aspects influence the public administration through the domination of values, customs and traditions, which may hinder progress and the success of the administration in accomplishing its objectives. Among the social themes that noticeably influence public reform in Libya is tribalism and consequent nepotism. In accordance with custom and traditions, participation in the professions in the public sector is influenced by nepotism, by the influence of relations and close friends because of tribal affiliation and not through professional performance. This situation has been firmly established with the emergence of the idea of open-nomination for assuming public professions. This method can exploit the sustainable societal framework and also can impact upon the livelihoods of the large popula tion throughout the Libya. This has inflicted serious damage on the public interest. It is worth mentioning here in this context, that tribalism is implanted even in the minds of the qualified and the educated people not only in Libya but it is also implanted among the people of the Islamic countries throughout the globe. . Rather than turning themselves away from this tradition and practice they find themselves willingly or unwillingly steered by the tribe. They yield to its instructions regarding management and authority, because if they turn away from their tribe, they will be deprived of assuming membership of the professions in spite of their qualifications and performance. As a result, those administering public authorities support their own interests and the interests of the party over public and national interest. This is reflected in explicit egoism and demoralization of employees in the developing country to the stage where workers look at their profession as a mere source of subsistence, endeavoring to hold on to it until completion of legal tenure and retirement on a pension. During this period, employees strive to outdo one another and colleagues evade the burdens of work and deny responsibility. In actual fact, ones profession is not looked on as a means of offering service to the country and people or a place in which to show talent and capability to increase the level of performance and production in the community. Administrative aspects are also affected by the social aspect, which is based on nepotism, courtesy and tribal affiliation. Appropriate rules to evaluate performance and assess employees efficiency are absent. The current system makes no comparison between the diligent and the lazy employee and removes the creative spirit of active employees, who in the shadow of these systems endure the mistreatment and hatred of their lazy colleagues and bosses alike. If they earnestly get on with their work they are accused of being covetous to ta ke control of higher administrative professions and fulfil their own personal interests. On the other hand, they may be questioned and held liable for mistakes committed by lazy employees and find an acceptance by those lazy and negligent employees in performing their assigned duties at work. These negative impacts associated with being an employee, are compounded by other negative impacts, where the citizen who receives the service is answerable for it. It represents a reflection of social concepts on the employees character in accepting the services, as the employees come to the department totally convinced that he will not leave it unless he accomplishes all matters he wishes to undertake on the foundations of family relationship and friendship, whether that is in accordance with the rules and regulations or not. The reality cannot accept fallacy. Today we cannot refer to any administration unless we have a close relative or a friend in it. This subject, social relationships, tho ugh indisputable even in western societies, is the existence of human relations within the administration. In western countries, if an employee can help obtain a service quickly for one of His or her friends, it is more difficult to offer this service or help obtain it ahead of others, unless someone entrusted with a prominent post authorizes him to acquire such a service. In the west, employees cannot break the law or give priority as happens in similar situations in developing countries. This is what prompted the necessity to ask how any employee can undertake any work or business and accomplish it without external influence. The influence of tribalism and nepotism is a matter which undoubtedly needs to be rectified by raising the awareness level of every citizen and employee. Educational institutions may contribute to this promotion of awareness by educating their students and making them realize that the only criterion that should regulate their relationship to others, is as a citizen of their country and not membership of their tribe. Apart from this, set up an ICAC or the independent commission against the corruption committee can be considered as an important and effective anti-corruption agenda in Libyan context, which is widely used in south Wales and throughout the Australia. But, according to social religious perspective, but the countries have some basic differences. Among those differences, the religion or the religious believe can be accepted as one of the important or major differences between Australia and Libya. Libya is an Islamic countries and the Libyan regulation is based on Islamic approach which is also known as Sharia Law. So, the anti-corruption agenda or reform act to control the corruption in Libyan public sector must be consistent and relevant with the Islamic approach. Apart from the religion perspective, Libyan governmental framework is unitary in nature and it is based on single central bureaucracy; whereas Australia is a federal country and the social administration is generally based on the three tire system: national, state and the local. Moreover the judiciary system and the media in Libya is very weal compared to the Australia. Lack of transparency, excessive involvement of the political authorities in legal and judiciary system of the society of Libya can restrict the implementation of reform or regulatory act, by which government can keep accountability and control over the corruption. Judicial Independence According to Melton, James, and Tom Ginsburg the independence of the legal framework of a country collectively, institutionally and individually is necessary for ensuring impartiality in decision making[86]. The independence of the judiciary have been ensured for centuries in various ways. These ways include keeping the judges separate from the legislature and executive and not involving them in political debates. The judges cannot be removed from their position unless a resolution has been passed by the parliament. Entire immunity is provided to the judges from the legal risk of being sued for making an alleged wrong decision while they act as judges. For the purpose of ensuring that the decision made by the judges is obeyed by the public it has to be ensured that they indulge in impartial decision making. For the purpose of making impartial decision the judiciary has to be kept independent. In the same way for the purpose of making the judiciary independent the judiciary has to be kept free from pressure, influence and interference. However this is not the case in Libya. A dual judicial system had been developed during the reign of the Ottoman Empire for the purpose of distinguishing between secular and religious legal matters. However the system was no longer necessary which the primacy of the Islamic law had been accepted. There are significant challenges faced by the judiciary of Libya which pose hurdles to the judges to provide strict enforcement of law against corruptions. The 2011 uprising in Libya was fuelled by the desire of the society to be based on the rule of law and the principles of justice. The constitutional declaration of 2011 apparently assured the people of the country that the rule of law would be established[87]. However significant challenges are being faced by the Libyan judicial system. The main reasons for this is the significant deterioration of security and political conditions since 2014. Currently the judicial system barely functi ons and is subjected to significant difficulties from increasing unclear legal and judicial framework and armed actors. The present government crisis engendered the uncertainty relating to the framework. The Australian anti-corruption polices and been successfully implemented and currently used because the country has an independent judiciary and a very competent and strong framework. These laws cannot be implemented in Libya because of its weak judicial system. Thus before thinking about any law to combat corruption in the oil and gas industry the primary requirement is to ensure the independence of the judiciary from political interference. Only when the diary would be able to impose the law in a proper manner the problem of corruption in the sector would be solved. Independent media Law provides a Universal human right to the citizen in form of freedom of expression. This right is used by journalist in their day to day work as they exercise their right towards notifying the public. One of the fundamental pillars of a democratic society is a free press. The role of media is to seek out and circulate information ideas news opinion and comments and make those who are in authority accountable. Media act as a platform for making multiplicity of voices heard to those were in authority. It acts as a public watch dog at the regional local and national level doing the job of a Guardian and activist as well as an entertainer and educator. According to Leslie the better the media of a country the less population the country has to live with[88]. Research which have been conducted in relation to political corruption recommends that the basic contributor with respect to good governance is a Press structure which is free and independent and is able to invigorate lively as wel l as respectful political disclosure along with making the people participate in elections. The more the freedom provided to the press the less is the corruption in a country. Another research has shown that where there is high percentage of newspaper consumption the corruption in such country is low[89]. Just like the judiciary the independence of media also have to go through significant challenges in Libya. After the end of the Gaddafi period there was an assumption that the rule of law would be established and media would be able to play an enhanced role in the society. People in Libya started to take increased interest in newspapers as well as digital media. However there is significant doubt over how independent and free the media is in Libya as it has to operate under tremendous pressure. There is no second thought about the fact that media has great power. It has powers so great which can easily influence the entire nation for and against the government. However for the exercise of such power the media has to be made free from interference by political parties. On the other hand if media is owned by the members of the political party they then it cannot be regarded as free no matter how much freedom the government apparently provides to media. A strong and independent media structure can easily tackle and significantly reduced the evil of corruption from society. If there is a fear of media among those who indulge in illegal activities they would definitely think twice before doing any act as they would be having the fear of getting exposed to the public. In oil and gas industry where the corruption is high and in a country like Libya where the primary source of income comes from this industry media has a very significant role to play. Even after the end of the Gaddafi government there has not been much changes in relation to the Framework in which media personals operate. Through the process of periodic exposure the media can help to create public opinion against corruption. It also helps in sustaining newly created momentum against malpractices. It provides the public a platform through which they can share the grievances with the other and can highlight the issue. Several countries have various measures in relation to the freedom of press such as Sting operations, holding public debates, introduction of Right to Information, investigative journalism and op inion polls. However such Liberty is a very restricted to the media personals in Libya. These features restrict the media in Libya to fight corruption effectively. In order to ensure that corruption is eradicated from the Oil and Gas sector in the country the first and foremost requirement is establishment of a free and strong media structure which can report any corruption and make those who are responsible accountable to the public. Another factor which causes significant shortcomings to the independence of media in Libya is the corruption in media itself[90]. As the Oil and Gas sector involve huge amount of capital those who are involved in malpractices bring along with them media persons by offering them gifts and drives so that there is legal activities can be hidden. These practices have to be eradicated from the media industry in Libya so that an appropriate and just media Framework is formed. Thus the media in Libya has to be made independent along with the judiciary if the government is interested if fighting corruption. This can be done by enhancing the transparency in media industry and public funding so that the sector does not depend upon government sources. Conclusion Therefore from the above discussion it can be concluded that policies in relation to managing oil and gas industry corruption in Libya require significant changes. These changes cannot be directly copied from other jurisdictions such as New South Wales or United Kingdom. This is because the legal as well as constitutional framework of such jurisdiction is totally different from that of Libya. The primary source of income for Libya comes from the oil and gas industry. The country holds 10th position in the Global Business Arena in relation to Oil and petroleum Reserves. The best possible way to address the issue of corruption in Libya is through the implementation of the rule of law. As the corruption in Libya provide detrimental effect in both political as well as the economical perspective, so proper rule and legislation can be best possible way for the government to overcome this massacre. Proper and strict legislation can provide effective framework to the administrative process b y which the unfavorable impact of corruption in society can be minimized. Legal modifications are required in areas such as commercial law and income tax law. These area of law are directly related to matters concerning money and thus they can help to tackle the problem. Strengthening taxation law would ensure that the individuals have to provide strict accounting compliance which would help identify any black money involved. There are various examples of anti-corruption policies which have been used by other jurisdictions. On the other hand the judicial system of Libya is still not strong and free from government interference. These laws cannot be implemented in Libya because of its weak judicial system. Thus before thinking about any law to combat corruption in the oil and gas industry the primary requirement is to ensure the independence of the judiciary from political interference. Only when the diary would be able to impose the law in a proper manner the problem of corruption i n the sector would be solved. In addition to the judiciary the media also as discussed above has a significant role to pay in relation to corruption in the oil and gas sector. Independent and free media can be used as a primary tool to tackle the problem of solution. However even though increased and enhanced rights have been provided to the media during the post Gaddafi period such rights are not enough to tackle the increasing problem of corruption. Therefore the independence of media also needs to be established if the government intends to fight corruption in the oil and gas industry. References Abbas J Ali, 'Organizational development in the Arab world' (1996) 15(5) Journal of Management Development 4 Agnaia, Almehdi A, 'Management training and development within its environment: the case of Libyan industrial companies' (1997) 21(3) Journal of European Industrial Training 117 Ahmida, Ali Abdullatif, 'Libya, Social Origins of Dictatorship, and the Challenge for Democracy' (2012) 3(1) The Journal of the Middle East and Africa 70 Ali, Issa and Charles Harvie, 'Oil and economic development: Libya in the post-Gaddafi era' (2013) 32 Economic Modelling 273 Almehdi A. Agnaia, 'Management training and development within its environment: the case of Libyan industrial companies' (1997) 21(3) Journal of European Industrial Training 1 Auty, Richard M, Resource abundance and economic development (Oxford University Press, 2001) Badia-Mir, Marc, Vicente Pinilla and Henry Willebald, Natural Resources and Economic Growth: Learning from History (Routledge, 2015) Barnett, Mr Steven and Mr Rolando Ossowski, Operational aspects of fiscal policy in oil-producing countries (International Monetary Fund, 2002) Bubaker F Shareia and Fakher Buferna, 'The Effect of Changing in Tax legislation upon Government Revenues and Private Sector Activities Taxation System in Libya: Evaluation Improvement Conference Tripoli' (Paper presented at the Libya University of Garyounis, 2001) Buiter, Willem H and Douglas D Purvis, Reference type not supported by output style Carneiro, Francisco, 'Development challenges of resource-rich countries: the case of oil exporters' (Paper presented at the Proceedings of the VI International Colloquium, 2007) Censorship, I. (2017).Free speech in post-Gaddafi Libya - Index on Censorship. Index on Censorship. Available from: https://www.indexoncensorship.org/2013/04/freedom-of-speech-in-libya/ [Accessed on 19 Sep. 2017]. Central Bank of Libya, 'Economic Bulletin' (1977) Central Intelligence Agency, The World Factbookhttps://www.cia.gov/library/publications/the-world-factbook/geos/ly.html Corden, W Max and J Peter Neary, 'Booming sector and de-industrialisation in a small open economy' (1982) 92(368) The economic journal 82 Corden, Warner Max, 'Booming sector and Dutch disease economics: survey and consolidation' (1984) 36(3) oxford economic Papers 359 DiPiazza, F., Libya in Pictures (Twenty First Century Books, 2005) Eastwood, Robert K and Anthony J Venables, 'The macroeconomic implications of a resource discovery in an open economy' (1982) 92(366) The economic journal 285 Esposito, John L, Islam and politics (Syracuse University Press, 1998 Fathi Naser Bribesh, The quality of corporate annual reports : evidence from Libya (Doctoral Thesis, University of Glamorgan, 2006) Geert Hofstede, 'Cultures and organizations' (1997) Group, Oxford Business, 'The Report, Libya, 2008' (Oxford Business Group, London 2008) Hausmann, Ricardo and Roberto Rigobon, 'An alternative interpretation of the'Resource Curse': theory and policy implications' (National Bureau of Economic Research, 2003) Icj.org. 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IMF Working Paper Mahmud, MB and A Russell, 'An empirical investigation of the development of accounting education and practice in Libya, and of strategies for enhancing accounting education and accounting practice in Libya' (2003) 5 Research in Emerging Economies 197 Mohamed, Mogherbi, 'Political, Legal and Institutional Requirements for the Privatisation ' in the Privatisation in the Libyan Economy ( Economic Research Centre. (In Arabic), 2005) Nabil Baydoun and Roger Willett, 'Cultural relevance of western accounting systems to developing countries' (1995) 31(1) Abacus 67 Neary, J Peter and Sweder van Wijnbergen, 'Can an oil discovery lead to a recession? a comment on eastwood and venables' (1984) 94(374) The economic journal 390 Nili, Masoud and Mahdi Rastad, 'Addressing the growth failure of the oil economies: The role of financial development' (2007) 46(5) The Quarterly Review of Economics and Finance 726 Obeidi, Amal, Political culture in Libya (Psychology Press, 2001) Pargeter, Alison, Libya: The rise and fall of Qaddafi (Yale University Press, 2012) Porter, Michael E and Daniel Yergin, National economic strategy: an assessment of the competitiveness of the Libyan Arab Jamahiriya (2006) Rodrik, Dani, In search of prosperity: Analytic narratives on economic growth (Princeton University Press, 2003 Sachs, Jeffrey D and Andrew M Warner, 'The big push, natural resource booms and growth' (1999) 59(1) Journal of Development Economics 43 Vandewalle, Dirk, A history of modern Libya (Cambridge University Press, 2012) Wright, John, A history of Libya (Columbia University Press, 2012) Wright, John, Libya: a modern history (Taylor Francis, 1981) Younis Hassan El-Sharif, 'The Influence of Legal Environment Upon Accounting in Libya' (1981) 8(2) Dirasat in Economics and Business 36 Zagoub, Ali A, Corporate governance in Libyan commercial banks (University of Dundee, 2011) Zoubir, Yahia H and Erzsbet N Rzsa, 'The end of the Libyan dictatorship: the uncertain transition' (2012) 33(7) Third World Quarterly 1

Friday, November 29, 2019

Marketing Plan of Thy free essay sample

With a population of 75 million, a dynamic economy, a relatively large geographical area (780,000 sq km) and increasing disposable income among its population,Turkey’s air travel demand continues to grow, at a time when the majority of Europe is experiencing sharp reductions. 1. 2 Strategic geographic position: The country is attractively geographically positioned, located only three hours flight time from 50 different countries (according to Turkish Airlines) and its unique position. 1. 3 Strong domestic presence: Turkish Airlines currently operates to 37 domestic destinations. . 4Star Alliance  membership and close relationship with Lufthansa: Most airlines will have to be part of an alliance in order to survive in the future because if you are not a member of an alliance it is very hard to compete with other alliances that offer incredible benefits 2. External analysis. 2. 1 Political factor THY is a government-owned, national flag carrier Labor agreement has powerful(Tur kish Civil Union of Aviation) Discounters suit themselves and make money from receipts thanks to regulations of government In 2002, the new Turkish Government announced, it would not be subsidization for THY The State Privatization Administration launched a public share offering Trust of financial markets without the need for government guarantees 2. We will write a custom essay sample on Marketing Plan of Thy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 Economical factor Ticket prices have risen because of the increasing in fuel costs Air travel in Turkey will be the biggest growth market THY sells tickets via the Internet so that sales costs can be minimized The number of airline companies will be diminished and the condition of market will change because airline firms in Europe fortificates The number of travelling tourist from Europe to Turkey cut down due to the terrorism International economic situation,or global crisis 2. 3 Social factor In international area, competitors use service culture enough to make their customers comfortable about the airline They have always been transaction- oriented, not customer oriented Swine flu,climate conditions and crash in Amsterdam People’s lifestyle of transportation is changed by development in aircrafts Service culture problem, It will take time Special days . 4 Technological factor Satellite programming, wireless internet access, satellite monitors at every seat and seat –back personal video screens in modish aircrafts Reservation on telephone and on the Internet THY uses IBM computers Turkish Airlines (THY), to take effect the new competitive conditions in the world, which has become an important reality, â€Å"On-Demand Enterprise† business processes in order to become in-house, it heard the need for fl exibility for agencies within the framework of inter-and customers. This is in line with the management of software development, infrastructure, processes and tools needed to standard. 2. x. Coment We did internal and external analysis. It provided to see tool for audit and analysis of the overall strategic position of the business and its environment for us. it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. 3. Swot analysis. STRENGTHS |OPPORTUNITIES | |Expanding home market economy and favourable demographic; |A growing market, despite the economic crisis; | |Strategic geographic position; |A popular tourism destination; | |Substantial cost advantage over rivals; | Benefiting from liberalisation policies; | |Rising market share; |Extend coverage to Transatlantics; | |Star Alliance membership and close relationship with Lufthansa; |Business customers focus; | |Great flight frequency; |Drawing passengers into onward flights from Istanbul hub; | |Great product and customer services; | | |WEAKNESSESS |THREATS | |Turkey |Currency shifts may inhibit profitability; | |Higher risk organic growth strategy; |LCCs increasing their presence; | |Massive fleet growth to fund; |Lufthansa product differentiation; | |Under-utilising the potential of a strong alliance; |Lufthansa coverage expansion; | |Market adaptation product; | | |Product differentiation; | | |Brand/ specific product awareness; | | II Stage Resarch analysis market and customer 1 Competitors Overview and Situation analysis Turkish Airlines competes with three main airlines on the route London. Istanbul. Theseare: British Airways that execute flights from London Heathrow to Istanbul Ataturk (2-3 flightsdaily), Pegasus Airlines serving London Stansted Istanbul Sabiha Gokcen (1 flight daily)and Easyjet serving London Gatwick Istanbul Sabiha Gokcen (1 flight daily). Based onthe above information, Turkish Airlines main competitor is British Airways as a full serviceairline providing connection from main-to-main airport, whilst Pegasus Airlines and Easyjetare LCC executing flights from secondary airports to Istanbul Sabiha Gokcen airportlocated further away from Istanbul in the Asian side. Turkish Airlines is the only companyserving airports as London Gatwick, London Stansted, Manchester and Birmingham inaddition to its main London Heathrow base. 1. 1 The Competitors Competitors for Turkish Airlines are classified as direct and non-direct threat. Although BA is a direct threat to Turkish Airlines, the latter possess the advantage ofservicing different airports around UK, targeting local communities and businesses on awider spectrum 1. 1. 1. British Airways British Airways is the main competitor of Turkish Airlines on the route LHR-IST. It is a fullservice airline the national carrier of Great Britain. Its strong position in the UK market iswell defined. BA serves more than 680 destinations around the world some of which oncode share bases with One World partner airlines. 1. 1. 2 Pegasus Airlines Pegasus Airlines is a LCC servicing London Stansted Istanbul Sabiha Gokcen Airport. Theairline is not classified as a main threat to Turkish Airlines services as it operates fromsecondary airports and its product has a low value compared to the full service of TurkishAirlines. One advantage of this carrier is the fact that it has extensive route connections inregional Turkey. 1. 1. 3. Easyjet Easyjet is a Low Cost carrier servicing London Gatwick Istanbul Sabiha Gokcen Airport. The airline is not classified as a main threat to Turkish Airlines services, even though itoperates from the 2nd largest airport in London Gatwick. Its product has a low valuecompared to the full service of Turkish Airlines. The airline is better positioned with flightservices within mainland Europe and has no regional connections within Turkey. 1. 2 Competitors products Pegasus Airlines and Easyjet, as low cost carriers have well defined product structure mainlytargeting the leisure market. Their product value refers to the low cost model with fewerservices on board -product that can mainly be directed to travellers on a budget (no seatallocation, paid snacks and baggage allowance, etc. ). Their flights are operated eitherfrom/or to secondary airports which are no attractive to wider group of passengers(especially business). Therefore their product and marketing strategy differs from the one ofTurkish Airlines. British Airways is a full service airline that provide similar product to Turkish Airlines andtherefore is considered as the main competitor. They provide the economy (leisure traveller)product along with the upper economy and business class experience. 2. Customers The primary target market for the airline is corporate business air travel. The main need ofthis type of customers is the corporate discount available in return for volume. The companyproduct will be positioned to these customers to provide significant cost savings overcompetitors. Both London and Istanbul are cities with many multinational companies andbusinesses, which create a vast market for corporate travel. Corporate travellers that TurkishAirlines should be targeting include, Deutsche bank, PwC, Delloit, Shell and several otherprominent corporations with links in Istanbul and London who fly business class and hassignificant volume of business travel between the pair cities. The secondary target market for the airline is the small business and independent businesstravellers who typically fly from Heathrow to Istanbul but also from the industrial cities Manchester and Birmingham. The product will be positioned for these customers byproviding a FFP and a business class fare that is significantly lower than most traditionalfares (the two main needs of business travellers according to surveys). The product will alsobe positioned to this target market as the one with the highest levels of service on board theaircraft, significantly higher levels of comfort offered by the seats and a higher degree ofluxury compared to the competition. The final target market for the airline is the luxury travel market that exists from London andManchester to Istanbul. The product will be marketed and positioned to these customers as a „ first class service at business class fares’ . These customers are generally uninterested inthe frequency demanded by business travellers. III Stage Determine Segmentation strategy and positioning . Target Positioning of Turkish Airlines The primary target market for the airline is corporate business air travel. The main need of this type of customers is the corporate discount available in return for volume. The company product will be positioned to these customers to provide significant cost savings over competitors. Both London and Istanbul are cities with many multinational companies and businesses, which create a vast market for corporate travel. Corporate travellers that TurkishAirlines should be targeting include, Deutsche bank, PwC, Delloit, Shell and several other prominent corporations with links in Istanbul and London who fly business class and has significant volume of business travel between the pair cities. The secondary target market for the airline is the small business and independent business travellers who typically fly from Heathrow to Istanbul but also from the industrial cities Manchester and Birmingham. The product will be positioned for these customers byproviding a FFP and a business class fare that is significantly lower than most traditionalfares (the two main needs of business travellers according to surveys). The product will alsobe positioned to this target market as the one with the highest levels of service on board theaircraft, significantly higher levels of comfort offered by the seats and a higher degree ofluxury compared to the competition. The final target market for the airline is the luxury travel market that exists from London andManchester to Istanbul. The product will be marketed and positioned to these customers as a „ first class service at business class fares’ . These customers are generally uninterested inthe frequency demanded by business travellers. Targeting about customer : Recently , There was newspaper for Business Class in Turkish airlines. But nowadays They don’t have newspaper for any passenger. That’s why one of pollester analyzed this situation. According to polls : And most of passengers who were in business class , wanted to get newspaper during to flight also they wanted to scientific and technical journal. (Therefore They will have newspaper and magazine which are business class interested in. ) During the flight , the shortest flight should take minimum 3 hours. Passengers who are business class want to get free alcohol(Especially wine) and of course they are going to want to eat delicious food. Most of business class of passenger care food and amount of food.. We know that good serves are going to be good memory for passenger. (For this reason , Turkish Airlines Cooker’s is going to flight all time for delicious and fresh cook during the flights. ) The other important things about passengers is fast internet. Because they often need to check their mailbox . And they need to fast internet for follow the â€Å"be up to date† all time. (They will have fastest internet. ) Passengers need to get comfort. Because Generally after flight , they go to meeting to company. Thats why they don’t want to go to company wearily. (THY will have the comfortest seats. ) Also We realized that â€Å"Keeping passenger informed about all types of flight information† is the other important things. (Pilot often should give information. ) Passengers say that the most important thing is â€Å"Cabin ventilation†. We know that â€Å" be able to breathe easily â€Å" mean is positive behavior in this day. And they want to know ; which country are we flying on now ? If flight is going to take long hours , exactly it will be boring. And they can wonder this. That’s why Navigation is necessary for all plane. Surely Turkish Airlines has Navigation but some of planes don’t have navigation. (Airlines is going to put navigation to all planes. )Business Class passenger’s can want to watch movie in their special t. v. Therefore We often need to update the movies . Because almost everyday New movies are come out. And watch movie during the flight is good time for watch.. Segmentation of Marketing in Turkish Airlines (%) : [pic] [pic] [pic][pic][pic] IV Set marketing plan objective and direction 1. Objective The main objective of the marketing plan for Turkish Airlines is to increase the generated revenue in the business segment in order to secure the financial sustainability and future growth of the company and its premium product in the EU market. This will primarily be achieved in three stages; firstly by defining the market to narrow the market focus to consumers and businesses that are qualified to or are already users of business class air travel, secondly by further identifying the available market from main hubs in EU (London, Frankfurt, Paris) and the rest of EU to Istanbul and finally targeting the potential market for additional leisure and business travel on the route. Each segment of the market will be targeted to increase Turkish Airlines sales and improve the airlines load factors. Table 1 below summarises the marketing objectives: Objective |Time period | |Increase revenue in business segment by 15% |Summer 2013/winter 2013/14 | |Increase market share by 4% to 58% |By the start of Summer 2013 | |Increase market share to 62. 4% |During Summer 2013 | | | | |Increase load factor from 68% to 72% |By the start of Summer 2013 | |Further increase of load factor by 5% to 77% |During Summer 2013/Winter 13/14 | |Promote thy. om for bookings to reduce cost |Throughout the whole period | 2. Marketing Plan and Marketing campaigns. Turkish Airlines marketing promotions will be designed to enable the airline to exceed its marketing objectives by increasing interest in the product and the willingness of consumers to buy it. This section of the report proposes several marketing promotions for the airline to increase their sales, brand awareness, and loyalty from existing customers beyond that which can be provided by advertising alone. 2. 1 Advanced Booking Price Promotions Th e main aim of the price promotions will be to reduce the number of empty seats on the aircraft and hence to maximise revenue. Assuming that the existing target load factors are sufficient to generate significant profit additional seats which otherwise would be empty could be sold at significantly reduced prices, however they must still yield a profit for the service provided. Turkish Airlines price promotion will provide significantly low prices for customers who are able to book an anytime seat over one calendar month in advance. This promotion will be targeted at leisure travellers as it is assumed that a majority of business travellers book their seats close to the required date of departure as they are required to leave on short notice. 2. 2Three for Two The main aim of this promotion is to generate additional revenue while not overbooking the aircraft or undermining the passengers who have not utilised this promotion, which would most likely be the case if a buy one get one free promotion were offered. This promotion is based on a consumer or group of consumers purchasing two full fare return tickets and receiving a third one free. This promotion could enable three consumers to travel at once for the price of two, general trends of leisure travellers, or enable a single consumer who purchases two tickets within a month, general trend of a business class consumer, to be offered the third one free. The free ticket will be restricted and must be used within a period of one month. This promotion will be designed to run in May, June, July and August when target load factors are less than 60%. 2. 3Promotional Items for On-line Bookings All consumers who book flights in August through to December directly through www. thy. om will be offered free Istanbul sightseeing tour cards or similar organised tours. This is designed to increase load factors above target load factors for these months but also to reduce distribution costs of tickets. For all business passengers on onward flights from Istanbul, 1 or 2 free nights at luxury hotels will be offered. 2. 4Turkish Airlines Triple Points Frequent Flyer Program MilesSmiles is already a rewarding and generous scheme where passengers can redeem rewards and take advantage of many benefits. In April, June and Oct, the airline will offer triple points on all bookings made on-line. V Marketing plan strategies , problems and support . 1. Marketing Mix (7 P ies) 1. 1Product Turkish Airlines product is providing economy and business class travel between major EU hubs and Istanbul. The airline method of providing its services is what differentiates its product and allows it to offer vast benefits, such as space, seats, comfort and in-flight services, as well as genuine gestures such as Istanbul sightseeing cards and chauffeur services to the existing economy and business class passengers. 1. 2 Price The main pricing strategy of the company is to maintain price leadership. While Turkish Airlines pricing allows the company to achieve its financial goals, i. e. make a profit, it undercuts the realities of the marketplace for the product and service offered by its competitor. Based on competitor pricing customers would be willing to buy at Turkish Airlines prices. Turkish Airlines pricing strategies support the products positioning, as the low price does not act as a substitute for lack of product quality, and are consistent with the other variables in the marketing mix. Pricing is influenced by the distribution channels used particularly in selling to corporate customers. However, through negotiations the airline can achieve great results with its corporate clients. 1. 3 Promotion Turkish Airlines promotional strategy will be carried out with the target customer in mind preventing the waste of time and money on ineffective promotional activities such as TV ads. Other methods of creating awareness of the airline product will include sales promotions and presence at business trade shows, promoting the airlines directly to the target audiences, as well as social websites like Facebook, Twitter, etc. 1. 4 Place A Multi-level marketing strategy will be employed to distribute the product. That is a combination of direct sales and indirect sales through the internet, Business trade shows and corporate travel agencies. 1. 5 People Dynamically and soundly sustaining its growth with a youthful yet experienced team, Turkish Airlines was the author ofgreat successes with 15,384 employees in 2011. In order to maintaining the highest standards of service, Turkish Airlines personnel employed in all capacities perform their jobs with a focus on effective use of technology under the most ideal quality conditions. 1. 6 Physical environment Turkish Airlines is not only a substantial full service carrier in its own right, but also maintains a solid position at the low cost end of the market, domestically through AnadoluJet and its Lufthansa JV in SunExpress. This reinforcement allows the flag carrier to focus on its core, full service role, and to continually grow its position in the expanding Eastern European and Middle East and central Asian markets. Turkish Airlines benefits significantly from the combination of its strategically valuable geographic position and its Istanbul hubbing capability. Straddling Asia and Europe, while relatively close to the Equator, Turkey offers its national airlines – and THY in particular – powerful access to: 1. A large and increasingly affluent domestic market and massive expatriate community, much of it in Germany; 2. Western Europe; 3. Eastern Europe; 4. The Middle East; 5. Central Asia; and 6. Long haul one-stop sixth freedom connections, in much the same way as the Gulf airlines, Emirates, Etihad and Qatar Airways have exploited global markets. Unlike those airlines, Turkish has the advantage of a large home base, to generate economies of scale. For THY, there is still considerable upside in the latter of these, which in turn grows its network strength and connectivity options into its extensive short and medium haul European routes. 1. 7 Process The most important factor separating Turkish Airlines from its competitors is its success in maintaining reliability, speed and timeliness without compromising service quality. Flying Turkish Airlines is an experience of its own, always associated with the Turkish hospitality – experience of comfort, quality pre-boarding and onboard services and great customer service. Turkish Airlines competitive advantage in EU is based on its flight operations from all of EU capitals and number regional airports, enabling the company to increase its market share and passenger network. Flights frequencies are another advantage that boosts passengers flying the airline to increase enormously. Regional connections from its main hub in Istanbul, as well as more than 145 onward connections to the Middle and Far East and Asian countries(and further 940 destinations with its code share partners), enables Turkish Airlines to be one of the most desirable airlines. The onboard product combining economy service focused to the leisure passengers, together with the unique business passengers? product, providing services, such as dedicated check-in points, exclusive security gates and effortless passport control at low fares assign the airline as one of the most preferred among different group of passengers. 2 Action and Campaign 2. 1 Internet In order to attract EU leisure and business travellers, Turkish Airlines will market and make direct sales via its web site. This allows for cheap and efficient distribution costs and reaches a wide consumer base. The website allows customers to make reservations for flights and provides purchase and payment capabilities, as well as comprehensive information on offers. Social websites like Facebook and Twitter could create brand awareness and can be used as a marketing tool for promotions of the airline. 2. 2 Direct Sales to Corporations In order to attract large corporations and medium sized businesses, Turkish Airlines will directly contact the travel departments of corporations and businesses in EU with links in Turkey. 2. Direct Sales to Secretaries and PA’s Often PA. s and secretaries are required to book flights for managers. Turkish Airlines must target these secretaries with direct mail so that they are aware of the Turkish Airlines product. 2. 4 Corporate Travel Agent s This has the advantage of offering customers a distribution channel they may prefer in making their reservation. 2. 5 Business and Travel Magazines, Outdoor Adverts Important part of Turkish Airlines marketing strategy will be focused on advertising with leading corporate and travel magazines, as well as outdoor advertising, such as billboards, bus and underground posters. 2. 6 Customer Service Building substantial customer relationship will be the primary objective of Turkish Airlines. That will be achieved through extensive communication with its current customers, special discounts and incentives for regular passengers, etc. 3. Marketing plan problems At present, Turkish really appears to be on a roll. Most of the key ingredients line up to make strengths and opportunities the dominant forces in the carriers landscape. Even its weaknesses are little more than an inability to grasp opportunities fully (such as for example under-use of the potential of Star membership codesharing). In some ways the scenario almost appears too good to last. But most of the right building blocks are now in place for sustained and profitable growth in what is still in many ways an under-exploited market. Turkish Airlines product must be positioned to the target market as one that meets and exceeds the needs of both leisure and business class travellers, who would normally fly with LCC like Easyjet or Ryanayr (leisure passengers) or Lufthansa (business passengers), through increased product innovation and quality. 3. Market support strategies Turkish Airlines market presence will be achieved by relying on the strategy of identifying and serving well both leisure and business market. Reservations will be centralised and cost effective, by popularising the official website of the airline. Marketing will be media generated to the business and corporate accounts with combined media and direct sales focused to the leisure market. The product focused towards business travellers allows them to hold in flight meetings in comfort and order meals and services to suit their timetable and specific needs. Although business class travel is not a new product, Turkish Airlines product has improved to the highest level possible, to compete with its major competitors mainly based on price differentiation. The advantage of a local and highly identifiable market is that media selections can be limited in scope. The most effective media is expected to be outdoor billboards and posters on buses and underground, as they have acted as a key generator of sales for other airlines. Presence in the popular social websites would be beneficial in order to increase brand awareness and can be used as powerful marketing tool for advertising promotions, etc. Based on all these actions, Turkish Airlines can meet its challenges and act in order to achieve its set goals and objectives, as well as to maintain its leadership position in the EU market. VI Plan to measure progress and performance . Ansoff Matrix The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of  suggested growth strategies which set the direction for the business strategy. These are described below: [pic] That’s why We are going to use Ansoff Matrix for Turkish Airlines. Market Penetration : Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: †¢ Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling †¢ Secure dominance of growth markets Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors. Increase usage by existing customers – for example by introducing loyalty schemes A market penetration marketing strategy is very much about â€Å"business as usual†. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. For Turkish Airlines : First of all We should keep our attitude in the market. After that We can purpose to incrase our passenger and consequently our income. For this We can keep working with famous person (Messi, Kobe .. ) in our advertisement. Therefore We can get market share of our competitors. But Sometimes everything can not be on the way and company can get damage in market. Thus Our company should get ready for all condition. Also We can increase usage by existing by loyalty. My idea is : we can give to them special things. (if someone use Thy two times in a month , we can give to them extra baggage chance. Not 15 kg. maybe 20 or more.. ) We should feel our customer special for us. I have one really original idea. When they buy ticket , we should learn their birthdate. And The customer which has account in ourwebsite , when Their birthday come ; Our customer can have special promotion. We can send e-mail to them and : Happy birthday. Here is your special promotion number. You can get %40 percent discount with you flight. Remember you should buy till tonight ( But When we are doing this strategy , we should be carefully too much. Because Some foxy person can create unreal birthday ( That’s why we can decide that : Just One person can get this special promotion in each plane. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: †¢ New geographical markets; for example exporting the product to a new country †¢ New product dimensions or packaging †¢ New distribution channels (e. g. oving from selling via retail to selling using e-commerce and mail order) †¢ Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. For Turkish Ai rlines :Customer of Turkish Airlines are : %59. 4 in Europe , % 15 Middle Eastern , %12. 9 Asia , %7. 6 Africa , % 5. 2 America. America is far from Turkey. That’s why person who is from America, can choose another company which is located in America. Although Africa close to Turkey , There is just less our customer in Africa. We can focus on the our customers which live in Africa. Well , What Can we do for get more customer from Africa ? [pic] We can see from this picture : We are flying just 3 destinations which are in Africa . That’s why Our percentage of customers which are in Africa , too less in our all customers. We can fly 2-3 new destinations more. We know that their economics are not good but we can provide low price with small plane and make no compromises from our quality. And also we can campaing. For example : When you buy Turkish Airlines ticket , 10% of The money which you pay , goes to homeless or person who cant find food.. It will be better. Because you know most of them cant find food. It ? s good to loyalty for Turkish Airlines. Product development Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets. A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive. A successful product development strategy places the marketing emphasis on: †¢ Research development and innovation †¢ Detailed insights into customer needs (and how they change) †¢ Being first to market For Turkish Airlines Istanbul Ataturk Airport has parking problems. There is not enough empty places for all of passengers cars. And passengers usually does not enough time to fing for parcing area. Turkish Airlines can provide their customers about parcing service. Our advice is to avoid loss of time looking for a place to park when you arrive at the airport by your car, why not leave your car at one of the valet delivery points in front of the domestic international terminals and THY CIP Building taking advantage of the comfort and for 3 hours it can be free. The other problem is delays. There are lots of reason about delays but passengers are not responsible about this topic. In case of a 3  h delay THY can returns the ticket; and in case of a 5  h delay it both returns the ticket and gives free ticket to its passengers. New products for turkish airlines can be PS3 which is game console. You can play a lot of games during the flights. Th? s ? dea is better for customers who are between 15 and 30 years old. Maybe ? t ? s not good for business class but they are people. It doesn’t mean they are working all time. Sometimes They need rest and don’t want to think about work , spend time for different things. It ? s good choose for think about different . Diversification of products (services) Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The strategies of diversification can include internal development of new products or markets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the company. For Turkish Airlines Improving in-flight services is a major move that could differentiate Turkish Airlines. Providing a different in-flight product, such as catering that influence the Turkish tradition (cuisine) and hospitality, and specific product tailored for the business travellers focusing on their needs and wants, would attract more passengers looking for enjoyable and influential travel experience. Entertainment and communication in-flight systems are major advantage of Turkish Airlines. A great opportunity for Turkish Airlines, as the largest carrier for Turkey in the EU market is to expand its presence and extend the route networks into regional airports. This will enable the company to draw huge amount of traffic, knowing that the EU travel market is a lucrative opportunity. Turkish Airlines is one of the very few airlines in the world that implemented private suite on its long haul fleet. This is a unique product focused towards the needs of superior customers and awareness of this product in the EU market will increase the passenger demand for the onward flights of Turkish Airlines from Istanbul. Cost reductions can be achieved by reducing the office premises and ground staff the airline use. Focusing on online bookings, e-customer services and e-technology will be a major objective in achieving cost cuts. Thus, the benefit would be given to consumers in the way of cheaper tickets or special discounts.